A New ‘Meal in a Bottle’ is Here – and It’s Competing with Soylent

A New ‘Meal in a Bottle’ is Here – and It’s Competing with Soylent

Soylent’s innovative ‘meal in a bottle’ concept opened the meal-replacement space, creating dreams of ending hunger. Since then, many companies have tried to follow suit with their own take on the futuristic meal shake.

The basic concept: when you don’t have time (or can’t be bothered to cook) you drink the 400-calorie shake, and you’re good to go. The precisely measured ingredients guarantee your body gets all the fuel you need.

Ample Meal is the latest competitor to Soylent, entering the market with their non-GMO, gluten-free product. Their super shake has less sugar (2 grams to 7 grams) and carbohydrates (26 grams to 37 grams), but more protein (27 grams to 20 grams).

Their startup has already raised $100K on Indiegogo to date.

Finer points of nutrition will always be under scrutiny in meal shakes – most consumers however, are only interested in price and taste.

How does Ample compare to Soylent in that regard? It’s considered to be on par taste wise, and some may even lean to Ample’s nuttier flavour (Soylent is nut-free). Price is where Soylent has a competitive edge; Ample goes for a hefty $4.50 per meal, while Soylent is a slim $2.50.

Ample is hoping the better health and nutrition numbers will keep them competitive.

“I see so many people feel challenged to incorporate healthy meals into their busy lives or even understand what is ‘healthy,'” CEO Connor Young said in a statement.

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