Summertime means barbeques, beaches, shorts, and lots and lots of sweat.
Besides the discomfort, sweat usually isn’t a big issue, taken care of by a few swipes of deodorant.
Unfortunately, when it comes to young people, they’re swiping more on Tinder than they are their deodorant sticks. A shocking new YouGov poll shows nearly 40 per cent of adults between the ages of 18 and 24 haven’t used deodorant or anti-perspirant in the previous month. An even higher 48 per cent haven’t even bought such products in the last year.
Looking at data trends, the popularity of this once hygiene-staple has slipped with each generation. Most adults aged 45 to 54 say they still use deodorant; that drops to 78 per cent of 35 to 44 year olds, and even further to 69 per cent of 25 to 34 year olds.
But before we all go full old-man-yells-at-cloud about youth’s hygiene habits, the poll results do show that younger generations are keeping clean in other ways. For example, they’re still keeping up with the average adult and washing hair (20 percent say you should do so every day).
One important note is the growing concern of whether deodorant is safe or not to use. Although the American Cancer Society says there’s no clear link between deodorant and cancer at this time, some research suggests the aluminum content found in these products can cause damage after being absorbed by the skin, specifically changing estrogen receptors which can lead to breast cancer.
The poll does admit that those health concerns, however, aren’t the main reason behind this trend – young people just don’t see it as a must. You do you, kids, just maintain a good distance from the rest of us.
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