NBA superstar Steph Curry has signed another endorsement deal, this time with a beverage company.
He didn’t go with the traditional big sodas – Coke, Pepsi, or sports drinks – but is backing water filtration brand Brita.
The reigning league MVP a three-year deal to “endorse the brand’s water filtration products and the benefits of water in general,” according to a statement.
“Drinking water is essential to a healthy lifestyle,” Curry said in the statement. “Water is my drink. I like that Brita makes tap water taste good, so you don’t need to spend money or waste plastic with bottled water.”
As arguably the best player in the game and one of the top ambassadors of the sport, Curry could’ve signed with anyone, opting for the healthy choice. It makes a big statement – especially to kids playing sports – that clean water should be their choice of hydration.
Along with the announcement, Brita also associated the deal with the Drink Up organization. Their goal, endorsed by Michelle Obama, is to get people to drink water more often.
“It’s hard to over-estimate the importance of deals like this,” Drew Nannis, chief marketing officer at the Partnership for a Healthier America, said in a statement.
“When we launched Drink Up, this was the vision. We hoped to help encourage trend-setting celebrities, consumer brands and others to work together to encourage people to pick water more often. Stephen Curry teaming up with Brita is absolutely going to make a difference.”