McDonald’s isn’t all about fries and burgers these days. Just in time for the spirit of the Olympic games, the mega-restaurant is now giving away something in its Happy Meals to get kids moving.
For a limited time, activity trackers are being given away in Happy Meals in the United States and Canada, the company says. Some may say it’s an Olympic sized gimmick, but it’s all in the name of getting kids off the couch.
And the timing is well…timely. As we all know, obesity is thriving and on the rise in North America and, unfortunately, it’s only getting worse in kids.
According to the Centers for Disease Control and Prevention (CDC), childhood obesity has more than doubled in children in the past 30 years.
When looking at the stats, the percentage of children aged 6–11 years who are obese in the U.S has gone up from just 7% back in 1980, to almost 18% in 2012.
And when it comes to adolescents, the numbers have actually quadrupled.
And so, McDonald’s is onto something. Hopefully this small drop in the bucket can help.
“Physical activity is important to everyone of all ages. We very much support children’s well-being,” Michelle McIlmoyle, McDonald’s Canada senior marketing manager, said in a statement. “Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play.”
The ‘step it’ fitness trackers come in six colors and count the users steps while blinking in response to how fast the person wearing the device is moving. Let’s jump around.