Would you ever drink a cup of Death Wish Coffee? If you REALLY hate Monday mornings, this may be the brew for you.
Amongst the crazy, funny, and nonsensical commercials from Sunday’s Super Bowl was a short, 30-second ad for ‘Death Wish Coffee’.
They were the smallest company with a Big Game Commercial, taking the national stage in last night’s third quarter:
The company claims it’s the world’s strongest brew, and has the caffeine content to back it up. While a typical cup of coffee has 12 to 16 milligrams of caffeine per fluid ounce, Death Wish Coffee boasts an eye-opening 59 milligrams per fluid ounce.
It’s widely accepted that regular coffee, and caffeine, has a place in a healthy diet. Recent U.S. Dietary Guidelines stated 400 milligrams of caffeine was fine, which is roughly two to four eight-ounce cups.
If you’re having Death Wish Coffee though, it packs 472 milligrams in one cup. And most people’s average Joe isn’t eight-ounces, but more like 12-to-20 ounces.
So can Death Wish Coffee be a safe substitute for regular coffee?
“People should be aware of the effects of getting too much caffeine. It varies from individual to individual, but consuming more than your normal amount could make you feel nervous, anxious, irritable, or jittery, and may cause excessive urine production or irregular heartbeat,” says caffeine researcher Maggie Sweeney, Ph.D.
“That could be the case even for people used to caffeine. And for those who have anxiety or insomnia, it could worsen their symptoms.”
Neal Benowitz, M.D., professor of medicine at University of California, San Francisco, pointed out that there’s a big difference between consuming 400 milligrams of caffeine over the course of a day compared to downing it all in one go.
“With drugs that affect mood or behavior such as caffeine, the faster the rise in the drug level in the body, the more intense the response. Consuming that much caffeine or more in a single dose may produce an intense effect. That’s concerning for someone who isn’t a regular coffee drinker, and even someone who is will get a big jolt.”
Death Wish ground coffee is available everywhere at $19.99 per pound. If you’re not a coffee veteran, even one cup may be too much for you to handle without jumping off the walls in the morning. Aficionados looking for something a little bolder than their regular grounds should notice a significant kick. Just remember, like standard coffee or caffeine, to enjoy in moderation.